Why The New gTLDs Are All .fail

A word to the wise: If you’ve been considering buying one of the new word-based domain name extensions for your website, consider this first: Google is on to you. A little explanation: a gTLD is a generic Top Level Domain. That means it’s a domain name that is not associated with a country, which are…

The Perils of Choosing the Wrong Domain Name

Don’t end up with a total dud! Taking the time to choose the right domain name for your website is very important. It’s not something you should do hastily or without considering all the background factors that make one domain name choice a star and another choice a dud. The influence that a domain name…

Launching a new Website?

A tip on how fast you could get into Google’s search results: It’s possible to have a brand new website appear in search results in a very short space of time, but business owners often have some misconception about how quickly their website will get ranked or appear on page 1 in Google. If you’re…

SEO Expert. Does that make you want to vomit?

I bet NZ business people are SICK of hearing this phrase from spammers that bombard us every 30 minutes from some remote location, definitely not in New Zealand. What’s the answer? How to we get around this ridiculous and unwanted assault? ————————— Expert – what some SEO people call themselves when they can write 5 sentences about SEO…

Are Your Neighbours Killing Your Chances?

Google Ranking Factor: Network Neighbourhood Using a reliable hosting provider is one thing, but ensuring that your network neighbours are friendly is another thing entirely. If you are using a shared server, then other websites on your server probably resolve to the same IP address. The IP address is the specific address of the actual piece…

MOZ – a top ‘go-to’ SEO tool

This is one I still use on a daily basis and operate as a plugin on my Google Chrome browser. To utilise to full potential, you need to have an account with MOZ, but you can still use the tool even without a paid account, but with reduced data. Consider buying yourself a subscription to…

The ABCs of SEO

ALT – stands for ‘alternative’ and is a text-based replacement for an image in your website if for some reason the image hasn’t been loaded into your browser.Setting an ALT for every images is a good idea for SEO because it goes towards to overall keyword use in the site and page, and also assists…