What is Your Robot Hiding Away?

It looks like as of today Google has begun reporting on properties in Google Search Console that are not allowing access to the website’s CSS and Javascript files. According to the message from Google: Google systems have recently detected an issue with your homepage that affects how well our algorithms render and index your content.…

Yoast SEO connects to Google Search Console

The latest issue of Yoast SEO for WordPress is not just a name change from the previously known title “WordPress SEO”. It comes with a new function to connect your Yoast installation with Google’s Search Console API and allows the user to view crawl errors directly in the Yoast plugin. The function is connected by…

Google Can’t Eat Your Apple in Just One Bite

Google Ranking Factor: Progressive Chunking As a website administrator you may have noticed that it takes Google ages to assign any rank to your website, even though you might have had the whole site’s content complete from the day you launched it. You didn’t change the content, but eventually, and over a time-span of about 6…

The Perils of Checking Your Own Google Rank

Our clients do it. My colleagues do it. I do it too. But can we trust the result? Checking your own website’s rank every now and then can be either a immensely satisfying or highly demoralising experience. More often than not, it swings toward the positive. That’s because YOU ROCK! “Wowzies! I rank 5th today,…

Why Outliers & Deviants Matter

A common question I get is “how many backlinks do I need for my website to increase rank?” and frankly, there is no short and simple answer. I say “it depends” and that’s usually followed by many more questions about why I can’t put a number on it off the top of my head. Well,…

Why The New gTLDs Are All .fail

A word to the wise: If you’ve been considering buying one of the new word-based domain name extensions for your website, consider this first: Google is on to you. A little explanation: a gTLD is a generic Top Level Domain. That means it’s a domain name that is not associated with a country, which are…

The Perils of Choosing the Wrong Domain Name

Don’t end up with a total dud! Taking the time to choose the right domain name for your website is very important. It’s not something you should do hastily or without considering all the background factors that make one domain name choice a star and another choice a dud. The influence that a domain name…

Launching a new Website?

A tip on how fast you could get into Google’s search results: It’s possible to have a brand new website appear in search results in a very short space of time, but business owners often have some misconception about how quickly their website will get ranked or appear on page 1 in Google. If you’re…

SEO Expert. Does that make you want to vomit?

I bet NZ business people are SICK of hearing this phrase from spammers that bombard us every 30 minutes from some remote location, definitely not in New Zealand. What’s the answer? How to we get around this ridiculous and unwanted assault? ————————— Expert – what some SEO people call themselves when they can write 5 sentences about SEO…