Are Your Neighbours Killing Your Chances?

Google Ranking Factor: Network Neighbourhood Using a reliable hosting provider is one thing, but ensuring that your network neighbours are friendly is another thing entirely. If you are using a shared server, then other websites on your server probably resolve to the same IP address. The IP address is the specific address of the actual piece…

MOZ – a top ‘go-to’ SEO tool

This is one I still use on a daily basis and operate as a plugin on my Google Chrome browser. To utilise to full potential, you need to have an account with MOZ, but you can still use the tool even without a paid account, but with reduced data. Consider buying yourself a subscription to…

The ABCs of SEO

ALT – stands for ‘alternative’ and is a text-based replacement for an image in your website if for some reason the image hasn’t been loaded into your browser.Setting an ALT for every images is a good idea for SEO because it goes towards to overall keyword use in the site and page, and also assists…

Google Ranking Factors

Text Content Originality: Text content is checked for originality relative to other sites in the cache. Low variance would suggest that content may have been transcribed from an original source. No variance obviously would mean a direct copy. While I’d only guess at the level or originality required to be seen as unique, I would…

What is a 301 Redirect?

Fairly simple really: It is an instruction in a website that sends all traffic from the called URL to a new URL. A called URL is a web page address that is entered into a user’s browser or exists as a link and is requested from the domain. In plain English: When you try to…