In Google: First You Get Impressions, Then You Get Position, Then You Get Clicks.
The answer to “why is my website not in Google search right now?” is often one that business owners find hard to get their head around. The fact is, getting ranked takes ages. Here’s some cold hard facts you probably need to be aware of to have a realistic view of what might happen:
1. First, after launching a new website, you have to wait until your website starts getting search impressions in Google search. Usually, that starts off on some page you don’t want it to be on, like page 27 of search. NOT on page 1.
2. Next, you do some more waiting. Eventually, your website starts getting some half decent rank positions, like the occasional page 1, a bunch of page 2 and a lot more on page 3 and later
3. Finally, after you’ve waited some more, you get enough searches getting you onto page 1 that you get some half decent traffic from it.
Images from Google Search Console. Find out more about GSC here.
This process might have taken 6-12 months. And: it depends on your website deserving the rank position relative to its rank competitors. This does not relate to whether or not your business is bigger or better at serving its clients than the competition. Self confidence is not a ranking factor in Google.
If your website isn’t sufficiently SEO’d to be better than the rank competitors’ websites you will never reach the 3rd stage of this process.
These are the cold hard facts of Google organic search.