THE ABCS OF SEO

ALT – stands for ‘alternative’ and is a text-based replacement for an image in your website if for some reason the image hasn’t been loaded into your browser.Setting an ALT for every images is a good idea for SEO because it goes towards to overall keyword use in the site and page, and also assists in gaining image rank in Google’s image search filter.

Adwords – Google’s advertising application that allows you to advertise your website in many different places, including Google search pages. You pay for every click the ad generates. View our content about Google Adwords.

Algo – often used as a ‘cute’ version for the word ‘algorithm’ in relation to the Google search algorithm.

Analytics – often used as the short form for ‘Google Analytics’ – which is Google’s application for monitoring website traffic volume, behaviour and source of origin to your website. Shortened to ‘GA’ in some cases. This application is very complex and often too difficult for users to understand. Hire an SEO services analyst to help you derive meaningful data from GA.

Anchor – is any element of text content on a page that is made clickable as a link to (usually) direct the user to somewhere other than exactly where they are in the website, either within the same page, or to a different page, or to link externally.

Adsense – Google’s advertising application that allows you to lease space on your website to Google so that Google can place ads into your site. You earn a commission on all clicks the ads generate.

Absolute link – a link that contain the complete URL. Absolute links typically remain preserved when you copy content from one domain to another, because they refer to a URL as if they where external. This contrasts with a relative link which refers to a URL that must be internal. Combinations of use between absolute and relative links is often a problem after a website has been constructed on a development URL, so check all of your links after your website is live to ensure you haven’t preserved development absolute links as you will be referring Google and visitors to your development site. There can be serious SEO repercussions from leaving development links in your live website.

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