A word to the wise:
If you’ve been considering buying one of the new word-based domain name extensions for your website, consider this first:
Google is on to you.
A little explanation: a gTLD is a generic Top Level Domain. That means it’s a domain name that is not associated with a country, which are called country code Top Level Domains (ccTLDs). A short while ago the eternal ‘www’ powers that be started rolling out availability of word extensions, where you can buy a gTLD that ends in a word from the available selection, like say “.accountant” or “.fail” even. Nice little sales gimmick, chaps. Well done. That gives you about a zillion new options to get creative with your domain name and has sent many a SEO conscious business owner scrambling for their domain vendor’s login details so they can hurry up and claim their “strategic advantage”. Poo-hoo.
If you are gonna do this to take advantage of some perceived head start you could get in Google search because the extension matches one of the keywords for your business, then think again. For at least the last 18 months now, the SEO power that a word-matched domain name (AKA “Exact Match Domains”) can provide for your business has been eroded to almost nothing at all. Yes, it still works better in Bing, but heck, who even uses that?? 🙂 I last used it last decade I think.
Google will give your website a small handicap if you try to get off the starting blocks wearing little more than just one of these swanky new TLDs. Your site needs to be in tip-top shape for presenting to the world before the Big G will grant you exclusive entry to page 1, so you better have some other tricks tucked into your garter belt. Will your content be better than your competitors’ who are wearing those boring old ccTLDs to breakfast, lunch and all day long? Well if it ain’t better, you had better stick to your knitting and keep your day job, as they say.
The other doosie is the fact that people are just plain old used to plain old. There ain’t no hard yards in saying “.com” and everybody having to understand what the hang that is. “.com”. Hello… “.com”. Seems a whole lot simpler than “.veternarian” – see, I can’t even spell that! Let me try that again: “.veterenerian”. Oh crap, I give up. Alright, it’s “.com”.
Ya hear what I’m sayin’?
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